New digital archive promotes South Indian visual artists and their works
New digital archive promotes South Indian visual artists to give them a head start in the art market
An artist and her efforts to create a space for her peers form the basis of A Moxie Tale, a digital archive that promotes visual artists from South India.
Today, in its infancy, the platform tries to shed light on the practices of South India, more specifically Tamil Nadu, and doubles as a digital display space, which connoisseurs can browse and choose to support.
Behind is Moksha Kumar, a Chennai-based artist and curator. Forms, architecture and art have been constant companions for Moksha, and therefore A Moxie Tale, for her, seems like a natural destination.
“My goal was not only to provide space for others, but also to champion the arts,” explains the artist who has a bachelor’s degree in painting from the Pratt Institute, New York, after which she specialized in Art History at Maharaja Sayajirao University. by Baroda. She is currently a practicing artist at Lalit Kala Akademi, Chennai.
During her years in New York, she realized that Indian art needed space – âEven today the Asian market is not recognized. There must certainly be a push, âMoksha said.
After interacting with artists from South India, she discovered that although they have expertise, marketing is a daunting process for many.
This aspect is not covered by arts education. This is, according to her, one of the biggest gaps in the art market in India. So she decided to create an archive especially for artists who weren’t getting the steam they needed. This led her to focus on South India. âWe see that artists have a unique voice. But expressing this unique voice requires some communication expertise.
A Moxie Tale, conceptualized earlier this year, attempts to fill in these gaps. âI started to visit studios and discuss with artists the possibility of presenting their work,â she continues.
âThe distinction is made according to their degree of experimentation and their desire to surpass themselves. When I am a curator, I automatically watch how these artists approach their own work and their philosophies. ”
She gives examples. âArtist Kumaresan Selvaraj does paperwork and you wouldn’t expect paper to be used the way he does: layering paper and patterns together to form geometric structures. Gurunathan Govindan uses pigments on canvas to create texture – and in turn an emotional connection with the viewer – when contrasting colors meet.
âThere is also an educational aspect. When a person looks at the medium, they are intrigued to know the artists who use these mediums. I want to include neurodiverse artists (those on the autism spectrum) and have three on the platform right now, âMoksha adds.
Priyanka Muthuraman, an artist from Chennai specializing in sculpture and archival public art, says, âMy main goal is to integrate art and architecture. Such websites are essential especially for new artists. The fact that someone [a practising artist of this generation] really thought about his peers, makes him important and personal.
Moksha believes that the whole art landscape in Tamil Nadu can change with innovation in marketing.
Will the initiative ever see a physical space? Moksha says that at the moment she is focusing on building trust and building community. But that said, a physical space is not entirely out of the question.